Innovation Expert | RTT Practitioner | Executive Coach
For over 25 years, I has guided leaders, experts and entrepreneurs through change and growth – first in innovation and business development, and now also in deep mindset and performance transformation. As co‑founder of FOCUS4U, I bring together strategic thinking, brain training and Rapid Transformational Therapy (RTT) to help ambitious people create real, sustainable shifts in their work and life.
How I work:
I work best with people who are ready to move – beyond old patterns, self‑doubt and invisible glass ceilings into more focus, confidence and ease. I combine:
- Executive coaching to clarify goals, decisions and strategy in a concrete, practical way.
- Brain training and mindset tools to strengthen focus, resilience and performance under pressure.
- RTT and hypnotherapy to quickly uncover and transform the root beliefs that keep clients stuck, so change feels natural instead of a constant fight.
Sessions with me are structured yet warm, mixing analytical insight with a grounded, human presence. Clients often describe feeling deeply seen, safe to be honest, and at the same time gently challenged to step into a new level of themselves.
Professional background
Before co‑founding FOCUS4U, I spent decades at the intersection of innovation, technology and business, helping organizations translate ideas into impact.
My experience includes:
- Innovation management: designing and leading innovation programs and supporting teams to turn concepts into value.
- Business development & partnerships: building ecosystems, opening new markets and supporting growth trajectories in knowledge‑ and tech‑driven environments.
- Leadership and team coaching: working with leaders and professionals to navigate complexity, collaboration and change.
This strategic and corporate experience allows me to quickly understand the context her clients operate in and to bridge inner work with real‑world decisions and results.
Coaching Philosophy
I believe in the power of mindset transformation as a crucial element for personal and organizational success. My coaching approach integrates several techniques and practical business insights, enabling my clients to overcome mental barriers and enhance their performance.
Education and Certifications
- Master of Science (MSc), Business Engineering (1989 – 1994) – VUB – Brussels
- Certified Brain Trainer (2008 – 2009)
- Certificate De Bono Six Thinking Hats (2008)
- Certificate in Professional Coaching Practice (CPCP) (2009 – 2010)
Specializations: Executive Coaching, Business Coaching, Life Coaching - Certificate in Ayurvedic Nutrition and Lifestyle Consultant (2018 – 2019)
- Certificate in Behavioural Design (2020)
- Certified Hypnotherapist (2024)
- Certified in Rapid Transformational Therapy (RTT) (2024)
- Certified Rapid Transformational Therapy Practitioner (2024)
Personal Mission
I am passionate about empowering leaders and teams to embrace their innovative potential while fostering a culture of resilience and creativity. I am committed to guiding individuals through transformative experiences that lead to lasting change.
Let’s Connect!
Are you ready to explore how I can help you or your organization achieve your goals?
Contact Ilse Bracke
Email: ilse.bracke@focus4u.be
Phone: +32 472 38 86 81